There is no end to our curiosity about how Google ranks a site on its search engine results pages. Because Google never says anything about its ranking factors. All of us who work with SEO has been researched and revealed about this mysterious world.
So let’s get into the mystery world of Google and try to figure out how Google ranks a site. What things does Google maintain to rank a website?
Welcome to my post today, where I’m going to discuss the google ranking factor.
And don’t make a mistake, The article about Google’s ranking factor will be published in a few episodes. This is the 1st episode.
Let’s get started.
We all know that Google’s ranking factor is one of the most complex issues in the online world. There was a time when SEO meant only Meta Tag and Backlink. Not too long ago, when it was very easy to rank sites/pages with backlinks from Keyword Stuffing and Irrelevant sites.
The arrival of Google’s Hummingbird Algorithm update in September 2013 was similar to an earthquake for the SEO industry. You may know how relevant this Hummingbird update is to Google’s search results pages. From then on, it became much more difficult to rank the site by SEO with the Blackhat technique.
The main goal of the Hummingbird Algorithm was to give more importance to the keyword that is relevant to the search keyword before a page is ranked on the Google Search Engine Results page. It was seen earlier how many times the defined keyword was used on this page but the Hummingbird keyword has given more importance to how relevant it is to the content of the page, no matter how many times it has been used.
Google’s main ranking factors are mainly based on 10 factors. Apart from this, there are some minor ranking factors, but these are considered to be the most important ranking factors.
Domain Ranking Factor
i. Age of the domain
It is a common question whether the age of the domain plays any role in the ranking. There are different theories about this, but many SEO experts think that Older domains provide better results for ranking than new domains. That means your ranking is increasing as your domain ages.
However, this does not mean that you will always use expired domains. There are many things to keep in mind when using an expired domain, especially its backlink profile.
ii. Top level domain
There are also many different things about top-level domains (TLD) and second-level domains (SLD). Here too, the majority of people say that it is easier to rank a top-level domain than a second-level domain. Personally, I am always in favor of the top-level domain.
These are usually considered as Top Level Domains.
iii. Exact match domain
Exact Match Domain (EMD) means taking the domain as the main keyword you want to work with. Suppose you want to rank for this keyword “Food” and you have got this domain of Food.com, this is the Exact Match Domain. An exact match domain has a positive role in search results. However, content quality plays the most important role here.
iv. Public WhoIs vs. Private WhoIs
If you want you can hide information about a domain registered through WhoIs Guard. Private or Hide Whois data of the domain means you want to hide something. So keeping Whois data public without keeping it private is the best practice.
v. Spammer WhoIs Owner
If Google traces a domain owner as a spammer, the rest of the domains in its ownership have the same effect.
vi. Country Top Level Domain
We often have .bd / .us / .uk etc. at the end of the domain. By these, we mean that country. For example, .us means the United States, .bd means Bangladesh. If the Country Code Top Level Domain (ccTLD) of a specific country, this domain is preferred in the search results of that country/area. An example of a ccTLD is the .com.bd domain.
vii. Country Top Level Domain: We often have .bd / .us / .uk etc. at the end of the domain. By these, we mean that country. For example, .us means the United States, .bd means Bangladesh. If the Country Code Top Level Domain (ccTLD) of a specific country, this domain is preferred in the search results of that country/area. An example of a ccTLD is the .com.bd domain.
Web Page Ranking Factor
i. Keywords in the title
This is a very common factor, the keyword you want to rank in must have that keyword in the title. It serves as the summary of the whole page. This is one of the most important ranking signals for On-Page SEO.
ii. Keywords at the beginning of the title
After an experiment with the popular SEO tool MOZ, they formally reported that the keywords used at the beginning of the title performed better in the search results than the keywords in the middle or at the end of the title.
iii. Meta description/meta tag
A meta description is an HTML attribute that describes and summarizes the content of your page for benefit of users and search engines. The meta description usually serves as a short description of the post on the search engine results page (SERPs).
Although Google does not consider meta descriptions as a direct ranking factor. Even then, the search results have some value of meta description. In particular, it helps to increase your site’s CTR (Click Through Rate).
iv. Using keywords in H1 tags
The H1 tag is called the second title tag. If Google considers the title of your website as the main ranking factor then the H1 tag can be called the secondary ranking factor. But keep in mind that it is not right to use more than 1 H1 tag in a page/post.
v. Long content
Length of content plays a very important role in ranking. Because Google always wants to give the user accurate and more information at the same time. So if your content is short then ranking becomes difficult. Brain Dean, the founder of Backlinko, after research on about 1 million Google pages, said that the average length of the 1st result on the 1st page of Google is more than 1800 words.
vi. Keyword density: Keyword Density means how much percentage of the main keyword (the keyword you want to rank) is used in the entire article. However, you have to be very careful about keyword density. Because the keyword density is very low, it is difficult to rank, so if the keyword density is high, the chances of getting a penalty on Google are also high.
The question may come, how many percent of keywords can be placed in the entire article? It’s answered by each person in a different way. But in my personal opinion, I don’t want to use the main keyword more than 5-6 times on an entire article of 1000 words.
vii. Latent Semantic Indexing (LSI) keyword
As we have seen above, if the keyword density in the content is high, Google will look at it with a bad eye and there is a possibility of penalties. But it is also difficult to rank articles without relevant keywords. Latent Semantic Indexing (LSI) keywords can be an excellent solution in this case. LSI keyword means to use any term related to the main keyword in the article.
For example, your keyword is “Keyword research tool”. So, its LSI is often “Best Keyword tools”, “Google keyword planner tool”, “google keyword research tool” etc.
If you can’t find the LSI keyword on your own, you can use a tool called LSIGraph
viii. Page loading speed
Loading speed is considered as an important ranking factor in two search engines (Google and Bing). If your site’s page takes longer to load, it’s harmful to your site. This will increase the bounce rate of your site. According to the latest research from Google, if the loading speed of your site goes from 1s to 3s, the chances of bounce increase by 32%. And if the load speed increases from 1s to 5s, the probability of bounce increases by 90%. Normally a page should be loaded in 3-4 seconds. And if the loading speed is 10s or higher, the bounce rate will increase to 123% which is harmful to your site.
You can check the loading speed of your site through different sites. I use these tools to check the loading time of the site.
Google Page Speed Insight
ix. Duplicate content
There was a time when websites could be ranked as spamming or black hat way. Since Google did not use the important terms of RankBrain or Artificial Intelligence at that time, it often ranked duplicate content. But that is no longer possible. If your website has duplicate content it is a big negative sign in the eyes of Google and the site can get a penalty at any time for this duplicate content. So before uploading content on the site, you must check the whole content in a good way with Pluralism Checker.
For checking the duplicate content, I use these tools.
SEO Small Tool: Plagiarism Checker (FREE)
x. Table Of Contents
What is the most important thing in a book? The simple answer is the book index. Ideas about the content of the book can be easily found by looking at the index.
Table of contents will serve as the index for your post the idea of content is found at the top of the post then it is important for your site ranking.
xi. Image Optimization
Image is a such kind of language that everyone understands. The images attract 90% more attention to the human brain than the writing. Adding images to the post makes it even more interesting.
As you’ll know, tons of visitors come to the website from images in search results. So, It is important to optimize the image of the content. Proper image optimization is also considered as a ranking factor by Google.
xii. Content Update
A Visitor is always looking for something to update. In this case, if your article is too old, you will lose visitors. Google always wants to provide accurate and updated information to its visitors. Therefore, it is important to update the content. Google likes it if you add some new information and updates to the article every month. Content updates are a proven ranking factor for Google.
xiii. Keyword Prominence
Putting your desired keyword in an important place on a web page is called Keyword Prominence.
That is, whether you put your main keyword in the first 100 words of the beginning of the page/post, or whether there is a keyword in the heading tag of the page, these are keyword prominent.
xiv. Outbound/External link
We know the importance of the inbound or internal link. in the same way, it is also important to have outbound or external links. But, many are not keen on external links. They think that there is no benefit to my site from external links.
But now Google has changed this idea. It is important that your site has an indoor link also as an external link. This will increase the trust of visitors and Google to your site. If you’ll take a user to a more informative site it’s far better to extend your trust.
xv. Grammar and spelling
The grammar and spelling mistakes of the article play a role in the ranking of the website. Since Google is now using Artificial intelligence (AI) in search results, Google doesn’t allow such minor errors. This means that if your article features a grammar or spelling mistake, it’ll play a negative role for both the site and Google.
This is one of my favorite tools for grammar checking, you can try it if you want:
People prefer to see or hear than to read. Google also prefers to include images, videos, and audio in the content. Since how long a visitor stays on the site is considered an important ranking factor, adding multimedia content like images, videos or audio will keep visitors on the site longer. Which will help increase the ranking of the website.
xvii. Internal link
When you link one page/post inside a website to another page/post, it is called an internal link. It is also called Inbound Link. This helps the link juice to pass correctly altogether the pages/posts of your site, and finally, your site gets Google rank.