It’s frustrating because you put your head on your feet and do the SEO for the site, and you give enough time behind your site, but the visitor leaves your site with a look. What could be more painful than that?It’s harmful for your site. It increases bounce rate of your website. Now we need to know what bounce rate is.
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.
A website bounce rate can be tracked through Google Analytics tools. It shows the bounce rate on each page on your website. Also shows how visitors (organic searches, paid searches, etc.) come to your website, including reviews of the bounce rate of your site’s past times, and many other important data. You can easily find out the reason for your site’s bounce rate by looking at these.
Usually, the bounce rate on most sites is around 50%. But if it exceeds 60%, it is a bit of a worry. If your site’s bounce rate is higher than or is 80%, it’s a big problem for your site. This will make your site’s reputation worse and if you have an AdSense account, it can be a band.
Now it’s time to know How to reduce the bounce rate
1. Site Design
There is a proverb in English, “First Impression is the last impression”. So, you understand that to reduce your site’s bounce rate, you need to decorate your site in a way that visitors like your site at first sight. Keep your site not filled with animations or ads, but also make sure that you don’t turn the eye poison into an eye-catching app with the help of unnecessary graphics.
Remember, visitors to your blog prefer a simple and clean website design. Moreover, the lack of proper color combinations and the need to design websites with a thick touch can make it difficult for readers to read articles.
Try to keep your site in a natural state, no need for artificiality.
2. Use of the Relevant Keyword
There is no consensus on the ocean of online information. Visitors can get the right information about what they need from one site to another. So, if you can provide this information, the visitor can tell you how easy it is to leave your site.
However, the problem is that the visitor has a keyword and appears to be on your site but it appears that the information about that is old or incorrect. Again, it may be that the information did not appear correctly through your writing. And that will lead to the return of the visitor and the bounce rate will continue to increase.
So, my advice is to keep your site updated with new information on what your site is. Then the visitor won’t leave your site. Because the visitor will stay where the honey is.
3. Reduce the loading time or speed of the site
Loading speed plays a major role in increasing the bounce rate of the website. If a website is not loaded within 3 seconds, 30% of visitors will leave your website without reading the page or articles or content. This means that to reduce the website’s bounce rate, the loading speed of the website will be reduced by 3 seconds.
If it takes longer to load the site, your site’s bounce rate will increase. Because the loading time is too long, the visitor will leave your site.
As a result, the bounce rate of the web page increased greatly and despite the high-quality content being written, Google’s view of the content was low quality. So first try to reduce the loading speed of your blog.
4. Not having a related post
A visitor visited your site and read a post on one of the topics. Then he would naturally want to know more about it. Then he’ll see if there are any more related posts on that. If there are no related posts, the visitor will go to another site as usual. And that’s how your site’s bounce rate will increase. So, try to always post some related articles on anything at the end of the blog article.
By placing the section of the related articles at the end of the article, it may hold your web site’s visitors for longer. And, if you have some work articles on your blog, you can also click and read them. As a result, your website’s bounce rate will come down. To use Related Post, you’ll get lots of WordPress plugins.
5. Use Internal Linking
One of the ways to keep visitors on-site for longer is to stay on the site for longer. Internal linking is very important for a website’s on-page SEO.
In this process, links to other articles in the blog associated with the article are given to the content at the time of writing the article.
This process also works with the help of the WEBSITE SEO and the low bounce rate. So, to keep the blog’s bounce rate low, you will use this internal linking process.
6. No options for visitors to participate on the site
Place options on your site so that readers can participate and storm the discussion. After all, you need to ensure that visitors to your site participate. Then the visitors will be attracted to your site and spend more time on your site. This will reduce your site’s bounce rate.
7. The website has a large number of ads
Make sure your site doesn’t have additional ads. So that advertising makes it difficult to read the original article on your site. Then visitors will consider visiting your site as a waste of time and will leave. So, to reduce your site’s bounce rate, you must avoid showing additional ads. If there is an additional add to the site, it must be reduced. Then if you need to show ads to earn it, you need to take care that it doesn’t cause the visitor to get upset. (But I’m not in favor of having pop-up ads on the site).
If too many ads are used on your web page, the loading speed of the blog is likely to slow down. And your website is slow, the website bounce rate is increasing. So, I’d say don’t show too many ads on the website.
It is enough to see ads 3 to 4 times as necessary so that readers don’t have any problems reading the article.
8. Post not for reader but search engine
It’s a big mistake. If someone uses additional keywords to write a post about SEO, it will be as unfood to visitors as it is to the search engine. So, to keep visitors on your site, you need to avoid additional keywords and write nice posts to reduce the bounce rate on the site.
9. Use of an image in the article
SEO needs to use images in the article. You can also use the content in the article to reduce the bounce rate of your blog. The picture allows readers to easily understand anything.
So, sometimes using some of the content-related images in the blog article can cause a reader’s attention. And with more time for readers to view the pictures, it will be better to keep the website’s bounce rate low.
10. Use of small paragraphs in articles
Large paragraph readers hate reading. So always write short paragraphs when writing blog articles. And use heading after writing some paragraphs.
This will allow readers to read content and be connected to the article. Thus, by writing content clearly and clearly, the reader will be able to read your content more often. And it will have a lower bounce rate on the web page.
11. Use videos in the article
It is possible to connect visitors to the page for a long time using videos inside the article. And this process has proved effective in reducing the bounce rate of a website.
Compared to an image or text content, video content attracts more attention than any visitor.
So if you embed a video to the article, the bounce rate will be less.
12. Use of Table of Contents
In the larger article, we can attract visitors through the Table of Contents and give us a short introduction to our entire article first. Trust me, it’s possible to hold 60% of the readers in the article for a while.
If you’re using WordPress, there are plenty of plugins that you can use to use the table of content in the article.
13. Backlink to the reverse
Don’t backlink to the back of the back of the back of the back. This is responsible for a large portion of your site’s bounce rate. If you link back, link back to the relevant location. Before you link back, try to link back to the site that is related to your site. This will increase the bounce rate of your site and don’t even eat a penalty on Google.
We all want to improve but the improvement in the Bounce rate can be dangerous for our website. This could be so much dangerous to our website. So, it’s important for us to keep this rate low.
In this article, I have shared 13 ways to reduce the bounce rate. If you follow these 13 ways correctly, your site’s bounce rate will definitely decrease.